Directed the creation of a comprehensive 140-page website for Elite Wire, aimed at driving sales and enhancing brand visibility. The project involved developing a new platform to effectively showcase a wide range of products while also serving as an internal resource for employee training.

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Methodology and Solutions

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Challenges: Elite Wire required a cohesive, user-friendly website that could display its diverse product offerings and function as an internal training portal. The site needed to align with a new brand identity while optimizing for SEO and usability.

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Approach: Conducted market research and competitor analysis to develop a refreshed brand strategy, including new color palettes, logos, and typography. Built the website from the ground up using Webflow CMS, creating a flexible content management system designed for easy updates and SEO optimization.

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Solutions: Developed 57 detailed product pages with technical specifications, 7 sector-specific pages, and 7 company information pages, along with a 37-page employee training portal featuring video, photo, and interactive quiz modules. Addressed challenges such as displaying dense specification tables on mobile devices by implementing responsive design solutions. Provided extensive training to Elite Wire’s team on site management, resulting in a robust online presence and improved usability.

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The project resulted in a dynamic website that effectively supports Elite Wire's sales goals, brand visibility, and internal training needs.

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