Managed the redesign of Mountain Standard’s website, the sister restaurant of Sweet Basil, to refresh its digital presence while maintaining the brand's distinctive rustic style. The goal was to modernize the site while preserving its character and ensuring a functional, easy-to-navigate experience for users.

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Methodology and Solutions

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Challenges: The existing website lacked a cohesive brand identity and had an outdated user interface, making navigation difficult. It was also cumbersome for the management team to make timely updates to menus and other content.

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Approach: Collaborated closely with stakeholders to understand the restaurant’s brand values and target audience. Developed a new design that merged the existing branding with updated elements, such as a refined color palette, modern typography, and subtle animations, to enhance visual appeal while staying true to the restaurant’s style.

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Solutions: Created a custom CMS to simplify content management, enabling the team to make updates efficiently. Integrated a co-branded gift card selling platform with Sweet Basil, enhancing cross-venue sales opportunities. Improved the accessibility of the digital wine menu and redesigned the user interface with engaging animations, launched in March 2024, to boost customer interaction and online engagement.

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The project successfully modernized Mountain Standard's website, aligning it with the restaurant's unique brand while improving usability, functionality, and digital presence.

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