Led the comprehensive redesign of Sweet Basil's website, a renowned restaurant in Vail, Colorado, to improve user experience, accessibility, and mobile responsiveness. The previous site was outdated, with issues in navigation and content management that negatively impacted customer engagement and ease of use.

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Methodology and Solutions

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Challenges: The existing website had non-intuitive navigation and lacked mobile optimization, resulting in a poor user experience and fewer online reservations. Additionally, the content management system (CMS) was cumbersome, making it difficult for the restaurant team to efficiently update menus and other information.

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Approach: Focused on creating a customer-centric design with a strong emphasis on mobile optimization, simplified navigation, and streamlined content management. Conducted a comprehensive audit of the existing site to identify key pain points and areas needing improvement.

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Solutions: Executed a complete redesign using a clean, modern layout featuring mobile-friendly elements and quick navigation links. Developed a new, user-friendly CMS that enabled the restaurant team to manage content more effectively. Introduced interactive elements, such as a tabular menu for easy toggling between different courses and drinks. These enhancements resulted in a more engaging user experience, increased online reservations, and higher customer satisfaction.

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The project successfully delivered a refreshed online presence that aligns with Sweet Basil's brand, improving accessibility and usability across all devices.

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